Media Planning and Buying Services for University of Bath Student Recruitment
Awarded 30 Sep 2021
About
The University of Bath awarded a contract to Education Cubed Ltd for media planning and buying services to support its student recruitment strategies and marketing activity plans.
The scope included media strategy and planning, media buying, and monitoring, reporting and evaluation.
The contract value was AUD 500,000.
Responsibility for the planning and delivery of student recruitment marketing activity at the University of Bath is shared between a central marketing team and marketing teams within the University's three Faculties and School of Management.
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