Social Media, PR and Marketing Plan for Derbyshire County Council's Visitor Economy Programme

About

Derbyshire County Council awarded a contract to Fred Marketing Ltd for the development of a social media, PR and marketing plan.

The contract, valued at £27,000, involved building on the evidence base from the destination plan and VEC, analysing current social media, PR and marketing activity, and refining the proposition 'countryside on your doorstep to explore on a bike' to create a strong brand for the programme area.

The plan included a mission statement with a shared vision, methodologies to reach target markets within 90 minutes of the programme area, a toolkit of promotional phrases and images, key metrics for measuring success, a management toolkit to track and optimise performance, and an action plan outlining organisation, implementation, and oversight of social media, PR and marketing activities.