Nottinghamshire County Council · Awarded contract

Awarded

Award of East Midlands Regional Visitor Marketing Campaign to Reed Talent Solutions Limited

Awarded 19 Oct 2025

View live tenders

Awarded19 Oct 2025

Value£220,000.00

SupplierReed Talent Solutions Limited (trading as Consultancy+)

AgencyNottinghamshire County Council

RegionEast Midlands

CategoryArts & Culture

Ended 8mo ago4mo term

Awarded 19 Oct 2025Expired 27 Feb 2026

About

Nottinghamshire County Council awarded a contract to Reed Talent Solutions Limited (trading as Consultancy+) for the East Midlands Regional Visitor Marketing Campaign, valued at £220,000.

The contract involved appointing a specialist visitor economy marketing agency to elevate the East Midlands' profile through collaborative regional campaigns with Visit Peak District Derbyshire and Derby (VPDD) and Visit Nottinghamshire (MNN).

The campaigns aimed to drive overnight stays and forward bookings for 2026, increase domestic tourism, promote inclusivity, and highlight accessible, authentic experiences in Derbyshire, Derby City, Nottingham, and Nottinghamshire.

The Nottinghamshire campaign targeted sports spectators and cultural consumers within a 1-2 hour drive radius, encouraging repeat visits and extended stays beyond events, emphasizing the region's diverse sports, culture, food, heritage, and nature offerings.

The Derbyshire campaign focused on a London-based audience to inspire Londoners and nearby audiences to choose the Peak District, Derbyshire, and Derby for short breaks, highlighting rejuvenating nature-led escapes and cultural experiences less than two hours from the capital.

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