Research on Customer Readiness for Digital Child Benefit Service
Awarded 04 Feb 2022
About
H M Revenue & Customs awarded a contract to IFF Research Ltd for research to understand customer readiness for a digital Child Benefit service.
The research aimed to develop a clearer understanding of customers' current attitudes and expectations of a digital Child Benefit service, understand customers' needs to access online services, and identify information and communications required.
The research addressed questions on customer awareness of online facilities, reasons for customer contact, information and communications needed to notify customers of digital services, attitudes towards an online Child Benefit service, acceptance or resistance to a 'digital by default' service, potential user demographics, expectations from a digital service, and likelihood of using digital services in the future rather than telephone or paper channels.
The contract value was AUD 120,000.
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