Market Research Services for Making Tax Digital for Business Awareness Monitoring
Awarded 28 Mar 2018
About
HM Revenue & Customs awarded a contract to IFF Research for market research services under the Market Research MR130001 Agreement.
The research aimed to develop a baseline and monitor the effectiveness of Making Tax Digital for Business (MTDfB) communications in conveying key messages to businesses, raising awareness, increasing understanding, and encouraging transition to MTDfB, with the goal of increasing timely take-up.
The scope included tracking and monitoring awareness of MTDfB among VAT business customers and non-VAT ITSA business customers over a 12-month period through three waves of a telephone survey.
The contract value was £83,365.43.
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