Research into Public Attitudes and Messaging on Human Rights in Great Britain
Awarded 08 Oct 2017
About
The Equality and Human Rights Commission awarded a contract to Communicate Research for a research project into attitudes towards human rights in Great Britain.
The project included a literature review of existing evidence on attitudes and messaging, quantitative research to segment the population by attitudes and values, and qualitative analysis of the impact of different messages on persuading 'conflicted' individuals to feel more positively about human rights, including behavioural insights to motivate action.
The contract value was AUD 48,240.
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