Greater Manchester Combined Authority · Awarded contract
Awarded

Recruitment Media Partnership for Foster Carer Campaign in Greater Manchester

Awarded 01 Sep 2024

View live tenders
Awarded01 Sep 2024
Value£50,852.48
SupplierReach PLC
AgencyGreater Manchester Combined Authority
RegionUnited Kingdom
CategoryPublic Services & Welfare
Ended 1y 9mo ago6mo term
Awarded 1 Sept 2024Expired 24 Feb 2025

About

Greater Manchester Combined Authority awarded a contract to Reach PLC for a recruitment media partnership to support a foster carer recruitment campaign across the city region.

The campaign aims to increase the number of potential foster carers, improve outcomes for looked after young people, and reduce costs of alternative provision.

This commission is part of piloting a coordinated city region-wide approach, with impacts evaluated by the Department for Education, which funds the campaign activities.

Media coverage, particularly through the Manchester Evening News, was proven effective in driving enquiries during an initial phase in 2023/24.

Reach PLC, as publisher of the Manchester Evening News, offers unmatched reach of 8 in 10 Greater Manchester residents and insight-based targeting through online, social media, and digital approaches, including its In Your Area platform.

The contract value is £50,852.48.

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