Foster Carer Recruitment Campaign for Birmingham Children's Trust
Awarded 24 Feb 2020
About
Birmingham City Council awarded a contract to Sanctuary Personnel Ltd for a three-month foster carer recruitment campaign for Birmingham Children's Trust, commencing 10 February 2020 until 8 May 2020, with an option to extend for up to an additional three or six months.
The contract, valued at AUD 32,000, required the provider to deliver creative campaign proposals, produce videos with actors representing Birmingham's diversity, and run a mix of digital and traditional media including social media, display advertising, and print materials for hyper-local advertising.
The provider was also required to use Trust branding, collaborate with Trust staff, and provide fortnightly reporting on campaign effectiveness.
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