Driver & Vehicle Licensing Agency · Awarded contract
Awarded

Provision of Socio Demographic Data to DVLA for Customer Insight and Service Transformation

Awarded 16 Nov 2020

View live tenders
Awarded16 Nov 2020
Value£19,500.00
SupplierMARKETING METRIX LIMITED
AgencyDriver & Vehicle Licensing Agency
RegionUnited Kingdom
CategoryIT & Software
Ended 3y 12mo ago1y 12mo term
Awarded 16 Nov 2020Expired 15 Nov 2022

About

Driver & Vehicle Licensing Agency awarded a contract to Marketing Metrix Limited for the provision of socio demographic data covering England, Scotland, and Wales.

The data includes demographics such as address/postcode, affluence, age, crime levels, distance to motorway/main road, distance to public transport, education levels/qualifications, employment status, gender, house value, household income, housing status, marital status, media preference, mobile phone, tablet & online usage, newspaper/magazine readership, number of children and age, personal hobbies, public transport links, shopping habits, social class, and vehicle ownership.

The data will be used to understand the characteristics of drivers and vehicle keepers and their likelihood to use DVLA's online services before and after transformation, to understand affluence levels and likelihood to pay for DVLA's products and services, to optimise public resources, and to combine with individual and area data to understand health needs for Drivers Medical analysis.

The contract value is £19,500.

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