Provision of Online Cloud-Based Competitor Marketing Communications Monitoring Service to National Savings and Investments
Awarded 18 Aug 2019
About
National Savings and Investments awarded a contract to Advertising Intelligence Limited for an online cloud-based service to monitor the marketing communications activity of NS&I's competitors in the retail financial services sector.
The service provides granular detail on competitors' marketing activity by media channel on a monthly basis, enabling NS&I to track its share of voice relative to competitors and inform its marketing strategy and planning.
The contract, valued at approximately £59,518, is for a maximum duration of three years, renewable annually after the first year, and includes limited account management support, initial training, a dedicated account management contact for queries and ad hoc reporting, and technical support.
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