Market Research Services for NS&I Online Research Community
Awarded 27 Jan 2024
About
NS&I awarded a contract to Explain Market Research Limited for the provision of market research services to build and manage a bespoke online research community.
The community platform enables a large number of NS&I customers and a small number of non-NS&I customers to participate in research activities, including online surveys, polls, and discussions on topics such as savings, NS&I products, communications, interactions with savings providers, and app development.
The contract includes managing a community of at least 8,000 members, refreshing the existing customer community of approximately 5,000 members, and maintaining a non-NS&I customer community of 200 members.
Additionally, the supplier will deliver monthly showcases via Teams video calls, ad hoc reports for stakeholder-led content, and functionality for searching past topics.
The contract value is AUD 348,700.
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