Greater Manchester Combined Authority · Awarded contract

Awarded

Provision of Greater Manchester International Rebound Programme 2022-23 and MM Business Plan 2023-24

Awarded 31 Mar 2023

View live tenders

Awarded31 Mar 2023

Value£1,756,750.00

SupplierMarketing Manchester

AgencyGreater Manchester Combined Authority

RegionUnited Kingdom

CategoryConsultancy & Legal

Ended 2y 7mo ago1y term

Awarded 31 Mar 2023Expired 31 Mar 2024

About

Greater Manchester Combined Authority awarded a contract to Marketing Manchester for the provision of the Greater Manchester International Rebound Programme 2022-23 and the MM Business Plan 2023-24, valued at £1,756,750.

The contract involved strategic expertise and tactical delivery of marketing and communications activity to raise the profile of Greater Manchester regionally, nationally, and internationally.

Key objectives included increasing visits, inward investment, business conferences, and sporting events; supporting the recovery of the visitor economy from Brexit and Covid-19 impacts; raising 100% match funding; delivering an average return on investment of 16:1; increasing off-peak demand, overnight staying visitors, and day visitors; enhancing promotion of GMS frontier sectors with dedicated resource for Low Carbon, Creative Industries, and Capital Investment; delivering tactical digital and social campaigns for visitmanchester.com and investinmanchester.com; and executing a national and international media engagement programme.

Marketing Manchester was also responsible for managing visitmanchester.com and providing quarterly performance reports to GMCA through the International and Marketing Advisory Board, GM Business & Economy Scrutiny Committees, and other boards as required.

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