Provision of Audience Services and Customer Management for the BBC

Awarded 15 Apr 2026

View live tenders
Awarded15 Apr 2026
Value£40,600,000.00
RegionUnited Kingdom
CategoryPublic Services & Welfare
Expires in 4y 5mo4y 12mo term, 11% elapsed
Awarded 15 Apr 2026Expires 30 Mar 2031

The British Broadcasting Corporation (BBC) awarded a contract to Serco Limited for audience services and customer management, covering editorial and non-editorial complaints, enquiries, comments and appreciations, technical support for iPlayer, Sounds, and BBC Account, reception advice, BBC Action Lines, charitable appeals and donations collections, artist mail, ticketing for BBC shows, 'Take Part' in a show, and BBC Switchboard.

The contract, valued at AUD 40,600,000, aimed to enhance service quality and explore efficiency opportunities, including the use of AI for case handling and audience insights.

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