Appointment of Market Research Agencies for BBC Audience Insights

Awarded 01 Mar 2019

View live tenders
Awarded01 Mar 2019
Value£50,000,000.00
RegionUnited Kingdom
CategoryConsultancy & Legal
Ended 3y 8mo ago4y term
Awarded 1 Mar 2019Expired 28 Feb 2023

The British Broadcasting Corporation (BBC) awarded a contract to Please see text message in Additional Text Section on Page 5 of for market research services.

The research is commissioned for a variety of purposes across the full range of BBC audiences for its programmes and services, informing strategic policy, commissioning, and editorial decisions.

The contract aims to appoint a range of agencies to meet BBC requirements across all platforms and target audiences, with a focus on engaging youth audiences.

The contract value is £50,000,000.

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