BFI · Awarded contract
Awarded

PR Campaign for London Film Festival Expanded 2021

Awarded 04 Aug 2021

View live tenders
Awarded04 Aug 2021
Value£15,000.00
AgencyBFI
RegionUnited Kingdom
CategoryArts & Culture
Ended 4y 3mo ago12mo term
Awarded 4 Aug 2021Expired 3 Aug 2022

BFI awarded a contract to Jessie Cohen PR & Consulting for a PR campaign for London Film Festival Expanded 2021, valued at AUD 15,000.

The campaign aimed to engage new festival audiences through arts, tech, and consumer media via preview opportunities, talent interviews, feature opportunities, and creative activations.

It focused on raising the profile of the Festival and the XR and Immersive Programmer, building grassroots awareness, and broadening into entertainment media.

The campaign built towards the XR Audience Award at the end of the Festival.

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