Ministry of Justice. · Awarded contract
Awarded

Ministry of Justice Awarded Channel Strategy and Planning Contract to Manning Gottlieb OMD

Awarded 05 Jan 2018

View live tenders
Awarded05 Jan 2018
Value£500,000.00
SupplierManning Gottlieb OMD, A division of the OMD Group Limited
AgencyMinistry of Justice.
RegionUnited Kingdom
CategoryConsultancy & Legal
Ended 6y 10mo ago1y 12mo term
Awarded 5 Jan 2018Expired 4 Jan 2020

About

Ministry of Justice awarded a contract to Manning Gottlieb OMD, A division of the OMD Group Limited, for communications channel strategy and planning services.

The scope included translating communications strategy into actionable, cost-efficient, and measurable channel plans across online, offline, owned, earned, and paid-for channels.

Specific activities encompassed providing detailed media recommendations, building audience models using client and industry data, using data and analytics to justify investment decisions, developing channel recommendations based on audience data and creative content fit, briefing the media buying partner to Government Communication Service standards, and enabling MOJ to sponsor and promote content beyond traditional bought media across TV, radio, press, events, and digital platforms.

The contract value was £500,000.

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Other similar contracts12

Channel Strategy and Planning Consultancy for Ministry of JusticeConsultancy & LegalManning Gottlieb OMD, A division of the OMD Group Limited
$50,000
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Media Buying Services for Government Campaigns by Ministry of JusticeArts & CultureManning Gottlieb OMD
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Award of Strategic Media Planning Services to Manning Gottlieb OMD by DHSCConsultancy & LegalManning Gottlieb OMD
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