Ministry of Justice · Awarded contract
Awarded

Channel Strategy and Planning Consultancy for Ministry of Justice

Awarded 05 Jan 2022

View live tenders
Awarded05 Jan 2022
Value£50,000.00
RegionUnited Kingdom
CategoryConsultancy & Legal
Ended 4y 4mo ago6mo term
Awarded 5 Jan 2022Expired 3 July 2022

Ministry of Justice awarded a contract to Manning Gottlieb OMD, A division of the OMD Group Limited, for channel strategy and planning services under a Call-Off contract valued at AUD 50,000.

The scope included translating communications strategy into actionable, cost-efficient, and measurable channel plans across online, offline, owned, earned, and paid-for channels.

Specific services encompassed providing detailed media recommendations, building audience models using client and industry data, using data and analytics to justify investment decisions, developing channel recommendations based on audience data and creative content fit, briefing the media buying partner to the Government Communication Service format, and enabling the Ministry of Justice to sponsor and promote content beyond traditional bought media across channels such as TV, radio, press, events (e.g., arts, sports, awards), and digital platforms.

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