WEST MIDLANDS GROWTH COMPANY LIMITED · Awarded contract

Awarded

Media Partnership for SportAccord with Telegraph Media Group

Awarded 26 Feb 2024

View live tenders

Awarded26 Feb 2024

Value£40,000.00

SupplierTELEGRAPH MEDIA GROUP LIMITED

AgencyWEST MIDLANDS GROWTH COMPANY LIMITED

RegionUnited Kingdom

CategoryMiscellaneous

Ended 2y 6mo ago2mo term

Awarded 26 Feb 2024Expired 29 Apr 2024

About

West Midlands Growth Company Limited awarded a contract to Telegraph Media Group Limited for a national media partnership to provide content and coverage in the build-up to, during, and after the SportAccord event (March-April 2024).

The partnership aimed to highlight the West Midlands as the 'heart of sport' in the UK, delivering a regular drumbeat of stories about the region's sporting and hosting credentials through features, interviews, case studies, and other bespoke activations.

Content was to appear across multiple platforms including newspaper, online, newsletters, and social media, using a mix of editorial and advertorial tactics.

The contract value was AUD 40,000.

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