Marketing Strategy and Event Management Services for Kingston upon Thames

About

The Royal Borough of Kingston upon Thames awarded a contract to White Label Consultants for marketing strategy and event management services, valued at AUD 291,830.

The commission involved producing a marketing strategy that included a market audit, a clear statement of target market segments, and a marketing activity plan to address the identified segments.

The second part of the commission was to manage the delivery of that marketing activity, including event organisation and event-specific promotional material.

The provider was also required to bring in sponsorship to match fund these events.