Marketing Birmingham Ltd · Awarded contract
Awarded

Marketing Birmingham Engaged MediaCom North for Life Sciences Investment Campaign

Awarded 15 Nov 2016

View live tenders
Awarded15 Nov 2016
Value£50,000.00
RegionWest Midlands
CategoryConsultancy & Legal
Ended 9y 8mo ago4mo term
Awarded 15 Nov 2016Expired 28 Feb 2017

Marketing Birmingham Ltd awarded a contract to MediaCom North Limited for the promotion of Greater Birmingham as a destination for life sciences investment, targeting SMEs in the sector.

The project, partially funded by the England 2014 to 2020 European Structural and Investment Funds Growth Programme, aimed to attract life science SMEs to the region, with targets including direct support for 45 SMEs, attraction of 45 SMEs, creation of 466 jobs, and securing £900,000 in additional inward investment.

The campaign focused on promoting the region's strengths in life sciences, particularly med-tech and diagnostics, with primary targeting of the US West Coast and other geographies including North America, Germany, Switzerland, Scandinavia, Australia, India, and China.

The contract value was £50,000.

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