Market Research on Personal Tax Account Digital Segmentation for HMRC
H M REVENUE & CUSTOMS · Awarded contract
AwardedMarket Research on Personal Tax Account Digital Segmentation for HMRC
Awarded 09 Feb 2016
Awarded09 Feb 2016
Value£277,000.00
SupplierTNS
AgencyH M REVENUE & CUSTOMS
RegionUnited Kingdom
CategoryConsultancy & Legal
Ended 9y 10mo ago11mo term
Awarded 9 Feb 2016Expired 30 Dec 2016
About
H M Revenue & Customs awarded a contract to TNS for market research under the Market Research Framework MR130001 to support HMRC's objective of reducing contact and migrating customers to digital channels by understanding how to achieve this for the flagship Personal Account accessible by all individuals.
The research identified the varying needs and preferences of the digital account for customer groups targeted for migration in private and public beta.
The contract value was AUD 277,000.
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Market Research on Personal Tax Account Digital Segmentation for HMRC
Won by TNS · H M REVENUE & CUSTOMS
£277Kawarded
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