Research to Profile Assisted Digital and Digitally Excluded Support Needs for HMRC Customers
Awarded 17 Apr 2019
About
H M Revenue & Customs awarded a contract to Kantar UK Limited for research to profile and understand the assisted digital and digitally excluded support needs of customers.
The research aimed to provide updated information on the size and makeup of the population requiring assisted digital and digitally excluded support, updating HMRC's understanding of these customers and their specific support needs.
The research consisted of a survey with the UK adult population and follow-up depth interviews with customers requiring assisted digital and digitally excluded support.
Findings were expected to be used in multiple areas across the department to design and deliver services.
The contract value was AUD 242,000.
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