Market Research on Digital Leadership Skills for Young People in ODA Countries

About

The British Council awarded a contract to Kubi Kalloo Ltd for market research to understand the needs of young people and inform the development of a portfolio of digital projects and offers.

The contract covered two lots: Lot 1 involved secondary research into digital and leadership skills offers available to young people—including women, men, disabled persons, and underserved communities—across ODA-eligible countries as defined by the OECD; Lot 2 involved primary research into the needs, views, and preferences of young people in Egypt, Nigeria, and Pakistan to determine which leadership skills programmes and platforms would best suit their needs and how the British Council could deliver them.

The contract value was £114,238.