BRITISH COUNCIL(THE) · Awarded contract
Awarded

Study UK Campaign Student Journey Research Contract Awarded to Kubi Kalloo

Awarded 10 Jun 2018

View live tenders
Awarded10 Jun 2018
Value£0.00
SupplierKubi Kalloo
RegionUnited Kingdom
CategoryEducation & Training
Ended 5y 5mo ago3y term
Awarded 10 June 2018Expired 9 June 2021

The British Council awarded a contract to Kubi Kalloo for strategic audience research to support the Study UK: Discover You campaign, which was launched in October 2016 to promote the UK as a world-leading study destination.

The research aimed to deepen understanding of the student journey for international undergraduate and postgraduate audiences, addressing the rapidly changing higher education sector and online/media behaviour.

The campaign itself was designed to recruit an additional 55,000 international students by 2020, following the 2015 Autumn Statement.

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