Study UK Campaign Student Journey Research Contract Awarded to Kubi Kalloo
Awarded 10 Jun 2018
About
The British Council awarded a contract to Kubi Kalloo for strategic audience research to support the Study UK: Discover You campaign, which was launched in October 2016 to promote the UK as a world-leading study destination.
The research aimed to deepen understanding of the student journey for international undergraduate and postgraduate audiences, addressing the rapidly changing higher education sector and online/media behaviour.
The campaign itself was designed to recruit an additional 55,000 international students by 2020, following the 2015 Autumn Statement.
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