Illicit Tobacco Market Survey for NHS Humber & North Yorkshire ICB

About

NHS HUMBER & NORTH YORKSHIRE ICB awarded a contract to NEMS Market Research Limited for the design and implementation of an Illicit Tobacco Survey to assess the illicit tobacco market in Humber and North Yorkshire, sampling in all six 'Place' areas.

The supplier will conduct fieldwork with young adults (16+), adults (18+), and young people aged 14 and 15, using scientifically robust methods to provide data on the volume of legal and illegal tobacco consumed, illicit market share, sources of illicit purchases, types of illegal tobacco bought, proportion of smokers buying illicit tobacco, market segmentation by demographics, attitudes and willingness to report sales, comfort levels, comparisons with other UK areas, and emerging trends.

The survey will also gather intelligence on public support for tobacco regulations, knowledge of health harms, and the impact of cost-of-living increases, delivering statistically reliable population-level data.

Findings will be reported to Commissioners.

The contract value is £56,000 and includes an option to extend the term by a further three months.