Smoking Cessation Mass Media Campaign for Yorkshire and Humber
Awarded 16 Dec 2024
About
NHS Humber & North Yorkshire ICB awarded a contract to Dinosaur UK Limited for a smoking cessation mass media campaign across the Yorkshire and Humber region.
The campaign, funded by the Humber and North Yorkshire Centre for Excellence in Tobacco Control programme, aimed to reduce smoking rates and tobacco-related harm.
It covered local authority areas including Wakefield, Leeds, Kirklees, Calderdale, Bradford, Doncaster, Sheffield, Barnsley, Rotherham, Kingston upon Hull, East Riding of Yorkshire, North East Lincolnshire, North Lincolnshire, City of York, and North Yorkshire.
The eight-week campaign ran in Spring 2025, with a contract value of AUD 175,000.
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