Behavioural Insights and Social Marketing for Smoking and Tobacco Cessation in Nottingham and Nottinghamshire
Awarded 08 Mar 2023
About
Nottingham City Council awarded a contract to Bluegrass Research Ltd and Gardiner-Richardson for behavioural insights work on smoking and tobacco.
The project aimed to understand why people smoke and vape in Nottingham and Nottinghamshire, provoke community commitment to a smoke-free city and county, increase awareness among adolescents and parents of the health impact of vaping, understand the prevalence and reasons young people vape, identify community variations in smoking behaviour, and develop a relatable brand and social marketing campaign.
The contract value was £75,000.
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