Market Research on Illicit Tobacco Prevalence in North Yorkshire
Awarded 01 Mar 2016
About
North Yorkshire County Council awarded a contract to NEMS Market Research for a market research project to quantify the scale of illicit tobacco prevalence across North Yorkshire, conducted in collaboration with the Trading Standards service.
The research involved a mix of telephone and face-to-face interviews with individuals aged 16 and over, using quota controls on gender, age, and smoker/non-smoker status, to measure market share, consumption levels, source, trend analysis across districts, attitudes and perceptions, and reporting rates.
The contract value was £16,000.
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