Data Analysis and Consumer Insights on Domestic and Organic Food Market Shares

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Defra Network eTendering Portal awarded a contract to N/A for data analysis and consumer insights assessing barriers and opportunities for the production and consumption of domestic and organic food.

The contract involved an assessment of market shares for domestic and organic food and drink by product category, an evidence synthesis to outline underlying factors determining these shares, and identification of barriers and opportunities to increasing these shares, potentially including primary research.

The supplier was to develop baseline market shares for domestic and organic produce by product category covering the last five years where possible, including value and volume, and supplementary information on import and export value and UK production value.