Consumer Media Measure Modelling for AHDB's Let's Eat Balanced Campaign
AHDB · Awarded contract
AwardedConsumer Media Measure Modelling for AHDB's Let's Eat Balanced Campaign
Awarded 09 Dec 2024
Awarded09 Dec 2024
Value£115,000.00
SupplierNielsenIQ
AgencyAHDB
RegionWest Midlands
CategoryConsultancy & Legal
Ended 11mo ago12mo term
Awarded 9 Dec 2024Expired 8 Dec 2025
About
AHDB awarded a contract to NielsenIQ for consumer media measure modelling to evaluate the effectiveness of its 'Let's Eat Balanced' campaign for beef, lamb, and dairy.
The contract, valued at AUD 115,000, follows previous studies and aims to communicate campaign success to levy payers and demonstrate return to retail sales.
The campaign's largest burst is scheduled for January 2025, with media planned across TV, BVOD, YouTube, social media, and in-store channels.
Similar open tenders12
TenderCloses
Holiday Activities with Food (HAF) — Dynamic Purchasing System for Local Authorities (Apr 2021–Mar 2025)Public Services & Welfare
31 Jan 2027
Digital Analytics Platform for BBC — User Interaction Data (160 Billion Events/Month)IT & Software
20 Nov 2026
Research to Extend Cost of Food Crime Analysis and Assess National Food Crime Unit Activity – Food Standards AgencyResearch & Development
12 Nov 2026
Supply of Food Service – Fresh, Frozen and Café/Restaurant Goods (Multiple Lots) – Mainland EnglandFood & Beverage
27 Nov 2026
Medway Council Holiday Activities and Food Programme – DPS for Holiday Activity Sessions with Meals (Easter, Summer, Christmas)Public Services & Welfare
30 Jun 2028
Sole-Supplier Media Partner Framework for Advertising DeliveryArts & Culture
23 Nov 2026
Hampshire County Council Market Engagement for Holiday Activities with Food Schemes Framework 2027–2031Public Services & Welfare
09 Nov 2026
National Media Partnership for Scottish Thistle Awards 2027–2030Arts & Culture
01 Dec 2026
Large Format Out‑of‑Home Advertising Management — North Shields Transport HubMiscellaneous
06 Nov 2026
Dynamic Purchasing System for Holiday Activity & Food Programmes and Early Help Services – SunderlandPublic Services & Welfare
01 Jun 2027
Holiday Activity and Food Programme (FUEL) Dynamic Purchasing System – Wiltshire CouncilPublic Services & Welfare
19 Feb 2029
Hounslow Healthy Weight Service – Prevention-Focused Weight Management & Behaviour Change ProgrammesHealth & Medical
03 Nov 2026
Other similar contracts12
Contract and supplierAwarded value
Media Evaluation and Creative Development Services for AHDBConsultancy & Legaltwo ears one mouth ltd
$1,200,000
Social Media Agency Services for AHDB's We Eat Balanced CampaignArts & CultureLux Illuminating Brands Ltd
$750,000
Promotion of AHDB Consumer Marketing Campaigns at Retail Point of PurchaseFood & BeverageMorrisons, Tesco, ASDA, Sainsburys, Waitrose, Co-op, Aldi, Lidl,
$850,000
Consumer Tracker Research Services for AHDBResearch & DevelopmentYouGov
$243,000
Promotion of AHDB Consumer Marketing Campaigns at Retail Point of PurchaseFood & BeverageTesco, Morrisons, M&S, Sainsbury, Waitrose
$950,000
Consumer Segmentation for Meat and Dairy Sectors by NielsenIQConsultancy & LegalNielsenIQ
$260,000
Award of Media Planning Services Contract to Mediacom for AHDBArts & CultureMediacom
$400,000
Award of Media Planning and Buying Services for AHDB Beef & LambMiscellaneousThe 7Stars Ltd
$12,000,000
Retail Purchase Data and Consumer Panel Services for AHDBConsultancy & LegalKantar Worldpanel
$2,200,000
Marketing and Social Media Services for US Beef, Lamb, and Pork PromotionFood & BeverageOST
$210,000
Consumer Attitude and Usage Tracking Study for AHDBConsultancy & LegalYouGov
$158,400
Consumer Data on Meat and Dairy ProductsFood & BeverageKantar UK Limited trading as Kantar Worldpanel,A.C.Nielsen Company Limited
$2,200,000
Unlock the full platform.
7 days free, then £36/GBP per month. Cancel anytime.
What you get
Find
Find consultancy and legal tenders in West Midlands in one place.
We monitor central, devolved and local government portals in near real time and update the feed as tenders are published, so you check one place instead of many.
Search by keyword, or describe your workType a keyword, or switch to AI search and say what your business does.
Narrow it downFilter by category, region and area, or view open tenders on a map.
Consumer Media Measure Modelling for AHDB's Let's Eat Balanced Campaign
Won by NielsenIQ · AHDB
£115Kawarded
Alerts
Open tenders like this contract, sent to you.
Tell us what you are looking for and we email you when a matching tender is published.
Set it up your wayUse keywords, a description of your work, a location or a distance from a postcode. Up to 10 alerts.
Instant or dailyGet an email when a match is published, or one summary a day.
GmailGovMarketto you
7:00 am2 new consultancy and legal tenders
Holiday Activities with Food (HAF) — Dynamic Purchasing System for Local Authorities (Apr 2021–Mar 2025)Public Services & Welfare · Closes 31 Jan 2027
Digital Analytics Platform for BBC — User Interaction Data (160 Billion Events/Month)IT & Software · Closes 20 Nov 2026
From your alert: Consultancy & Legal
Assess
Size up a tender in minutes.
Before you open a single document, get the requirements, a likely value and who you would be up against.
Requirements from the documentsWho can bid, mandatory criteria, how it is scored, insurance and key dates, each with its source.
Value and competitionAn estimated value from similar awarded contracts, and the suppliers most likely to bid.
Key requirementsFrom 12 documents
Who can bidRegistered commercial cleaners
Mandatory criteriaPolice checks for staff on site
How it is scoredPrice 40%, experience 35%, method 25%
Insurance£20M public liability
Key datesSite visit 14 Oct, closes 28 Oct
Est. value£1.2M – £1.8M
Most likely bidderFacilities firm
Market
Follow NielsenIQ and get alerts when they win again.
Awarded contracts with the supplier and the value, so you can check prices, spot competitors and find work that is coming back to tender.
Supplier and buyer profilesWhat each one has won or awarded, who they work with, and how that is changing.
Contracts ending soonTerms that finish in the next 12 months, which often go back out to tender.
E
Top suppliersEastmere Health ServiceBuyer · 38 contracts
£30.5Mawarded, 12 months
Halvern Facilities8 contracts£12.4M
Orrin Clinical5 contracts£9.1M
Tessel Cleaning Co11 contracts£6.8M
Wexby Linen14 contracts£2.2M
Pipeline
Track your bids from interested to won.
Save a tender in one click and move it through each stage as you work on it.
Work as a teamInvite colleagues so you work from the same list.
Take it with youExport tenders and matches to CSV.
Interested2
Preparing1
Submitted1
Won1
Grounds maintenance panelSaved to your pipeline
InterestedGovBot
Ask a question in plain English.
Find tenders, look up a supplier, or check who won a contract. Just type what you need.
Who wins consultancy and legal contracts in West Midlands?
Top suppliers by awarded value
1
2
3
Ask about tenders, suppliers or public bodies
Get started
Get consultancy and legal tenders in West Midlands by email.
Find the tender, size it up and track the bid, in one place.
7 days free, then £36/GBP per month
