Commissioned Research on Ageism Experiences to Inform National Campaign
Awarded 31 Aug 2022
About
Centre for Ageing Better Limited awarded a contract to Basis Social Limited for research to provide a foundational understanding of how ageism manifests and impacts older people.
The project aims to support audience identification, insight, segmentation, and potential messaging for a future large-scale, multi-year national campaign to shift public attitudes and behaviours towards ageing and older people.
The work is expected to be completed within six months.
The contract value is £80,950 (excl.
VAT).
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