Awarded

Commissioned Research on Ageism Experiences to Inform National Campaign

Awarded 31 Aug 2022

View live tenders
Awarded31 Aug 2022
Value£80,950.00
RegionUnited Kingdom
CategoryResearch & Development
Ended 3y 8mo ago6mo term
Awarded 31 Aug 2022Expired 1 Mar 2023

Centre for Ageing Better Limited awarded a contract to Basis Social Limited for research to provide a foundational understanding of how ageism manifests and impacts older people.

The project aims to support audience identification, insight, segmentation, and potential messaging for a future large-scale, multi-year national campaign to shift public attitudes and behaviours towards ageing and older people.

The work is expected to be completed within six months.

The contract value is £80,950 (excl.

VAT).

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