Behavioural Change Marketing Trial for Project Spotlight by Yorkshire and Humber Police Procurement
Awarded 08 Aug 2024
About
Yorkshire and Humber Police Procurement (Y&HPP) awarded a contract to Digital Deli Ltd for the setup of social media infrastructure, campaign strategy, and campaign management for Project Spotlight, a behavioural change marketing trial that uses creative and behavioural nudge messaging assets delivered into hotspots alongside patrols.
The contract, valued at £74,500, includes £29,500 for the actual service and £45,000 as the estimated value of the social media campaign, and runs until 31st March 2025.
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