Behavioural Change Marketing Trial for Project Spotlight by Yorkshire and Humber Police Procurement

Awarded 08 Aug 2024

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Awarded08 Aug 2024
Value£74,500.00
RegionYorkshire and The Humber
CategoryPublic Safety & Security
Ended 1y 7mo ago8mo term
Awarded 8 Aug 2024Expired 30 Mar 2025

Yorkshire and Humber Police Procurement (Y&HPP) awarded a contract to Digital Deli Ltd for the setup of social media infrastructure, campaign strategy, and campaign management for Project Spotlight, a behavioural change marketing trial that uses creative and behavioural nudge messaging assets delivered into hotspots alongside patrols.

The contract, valued at £74,500, includes £29,500 for the actual service and £45,000 as the estimated value of the social media campaign, and runs until 31st March 2025.

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