Behavioural Change Campaigns for UK Defence Training Estate Safety
Awarded 02 May 2022
About
Ministry of Defence awarded a contract to 23 RED for the development and implementation of hyper-local behavioural change campaigns aligned with GCS behavioural change and COM-B models.
The campaigns aim to reduce incursions and near-miss incursions on the UK Defence Training Estate and Overseas Training Estate, thereby reducing liability risk to the MOD, minimizing training interruptions, and lowering health, safety, and well-being risks to the public.
For locations in the East of England (Donna Nook and Holbeach), the campaign focuses on preventing ordnance removal by the public, with a distinct call to action but the same core objective of preventing injury or loss of life.
The contract also seeks to increase public awareness of safety concerns on the estate, specifically increasing the number of people who associate higher levels of risk with being on the estate, measured against new and existing response rates from research with targets agreed with the provider.
The contract value is AUD 430,000.
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