Department for Education · Awarded contract
Awarded

Award of Early Years Childcare Workforce Recruitment Events Marketing Contract to Identity Events Management Ltd

Awarded 21 Apr 2025

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Awarded21 Apr 2025
Value£2,700,000.00
RegionUnited Kingdom
CategoryEducation & Training
Expires in 1y 6mo3y term, 51% elapsed
Awarded 21 Apr 2025Expires 22 Apr 2028

Department for Education awarded a contract to Identity Events Management Ltd for the planning and delivery of a series of events across target regions in England to support the existing 'Do Something Big' campaign.

The contract, valued at £2,700,000, covers end-to-end events marketing, including a roadshow of pop-up events in local authorities, management of attendance at existing events such as career fairs and trade shows, and virtual events like webinars and Q&A sessions.

Additional services include event and logistics management, creative copywriting and design, data collection of expressions of interest, and reporting and evaluation against objectives and KPIs.

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