Recruitment Campaign for Early Years and Childcare Workforce
Department for Education · Awarded contract
AwardedRecruitment Campaign for Early Years and Childcare Workforce
Awarded 09 Oct 2023
Awarded09 Oct 2023
Value£2,308,332.00
SupplierHavas UK Ltd
AgencyDepartment for Education
RegionNorth West
CategoryPublic Services & Welfare
Ended 24d ago3y term
Awarded 9 Oct 2023Expired 9 Oct 2026
About
Department for Education awarded a contract to Havas UK Ltd for the Early Years and Childcare Workforce Recruitment Campaign 2023.
The campaign supported the Government's childcare reforms announced in the Spring Budget 2023, which aimed to increase childcare availability, reduce costs, and expand eligibility for free childcare.
With all working parents of children from age 9 months eligible for 30 hours free childcare by 1 September 2025, the reforms were expected to increase demand for childcare places.
The contract addressed the supply constraint of early years practitioners by increasing the workforce across both higher qualified and entry-level, unqualified posts.
The contract value was AUD 2,308,332.
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Recruitment Campaign for Early Years and Childcare Workforce
Won by Havas UK Ltd · Department for Education
£2.3Mawarded
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Free Childcare Provision for Eligible 2–4 Year Olds – Early Education Flexible FrameworkEducation & Training · Closes 31 Aug 2027
Early Learning & Childcare Provision Framework – New Applicants Reopening October 2026Education & Training · Closes 10 Dec 2026
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