Tender: Retail Analysis and Marketing Campaign Evaluation for British Beef, Lamb, Dairy and Pork

About

AHDB is seeking a supplier for retail data analysis to evaluate marketing campaign results for British beef, lamb, dairy and pork. The work requires suppliers of robust retail data to measure campaign impact from top-level categories (total beef and lamb, and total pig meat) down to specific cuts or products such as pork mince or beef mince. AHDB will use the analysis and consumer media modelling to demonstrate campaign return in retail sales to levy payers, inform future campaign activity and identify optimisation opportunities. The budget is £100,000 (including VAT) per marketing campaign (£200,000 total) and the closing date is 21st October at noon.