Tender: Research on What Works in AI Adoption Across DCMS Sectors

About

DCMS is seeking a supplier for research to identify what works in AI adoption within DCMS sectors. The commission will analyse two broad questions: how businesses in DCMS sectors that are adopting AI achieve that adoption, the challenges they face and the opportunities and benefits realised (anticipated to be explored through an ethnographic study observing how individuals and teams use AI tools); and which policy interventions best support businesses that wish to adopt AI (anticipated to be tested using randomised controlled trials, RCTs). Bidders may propose alternative methodologies, but the core requirement is to produce direct, robust evidence of what works rather than relying on self‑reported methods such as interviews, focus groups or surveys.