Audience Insight Research to Promote Business AI Adoption and Reduce UK AI Skills Gap
Awarded 29 Jan 2020
About
The Department for Digital, Culture, Media & Sport awarded a contract to Claremont Marketing Communications Limited for audience insight research to promote business adoption of AI technology and reduce the UK AI skills gap.
The research aimed to identify areas where increased communications could promote AI, support businesses in adopting AI, and inspire diverse uptake of AI skills and jobs.
Deliverables included a research report and workshop.
The contract value was £45,395.
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