Visitor Profiling and Audience Insights Service for National Museums Liverpool

About

National Museums Liverpool awarded a contract to Decision House Limited for a visitor profiling service covering its seven core venues, which collectively attract over three million visitors annually.

The service includes reporting on audience demographics, measuring economic impact, rating facilities, and assessing visit quality, with data collected through in-person interviews and supported by online surveys.

A minimum of one survey round per month is required across World Museum, Maritime Museum, International Slavery Museum, Museum of Liverpool, Walker Art Gallery, Sudley House, and Lady Lever Art Gallery.

The contract runs for an initial two-year period with an option to extend for three 12-month periods up to 31 March 2028.

The estimated value for the initial period to 31 March 2025 is up to £60,000 excluding VAT, and up to £150,000 excluding VAT over the full potential term.

The awarded contract value is AUD 56,750.