Sandwell Metropolitan Borough Council · Awarded contract

Awarded

Supply of Ice Creams, Ice Lollies, and Frozen Confectionery to Sandwell Valley Tearooms

Awarded 25 Feb 2019

View live tenders

Awarded25 Feb 2019

Value£0.00

SupplierMidland Super Cream (Brierley Hill) Ltd

AgencySandwell Metropolitan Borough Council

RegionWest Midlands

CategoryFood & Beverage

Ended 4y 9mo ago3y term

Awarded 25 Feb 2019Expired 25 Feb 2022

About

Sandwell Metropolitan Borough Council awarded a contract to Midland Super Cream (Brierley Hill) Ltd for the supply of ice creams, ice lollies, and other frozen confectionery for resale at Sandwell Valley Country Park Visitor Centres and Tearooms.

The contract period is 3 years from the confirmation of award, with an annual budget between £10,000 and £14,000, dependent on weather, and increased purchasing during the high season.

Deliveries are required to three locations: Sandwell Park Farm Visitor Centre and Tearooms in West Bromwich (B71 4BG) and Forge Mill Visitor Centre at Forge Lane, West Bromwich (B71 4SZ).

The objective was to provide a flexible and simplified solution to ice cream procurement, with easy phone ordering, ideally a low minimum order, and regular, easily arranged deliveries.

Similar open tenders12

Ice Cream, Confectionery and Cold Drinks Concession – Mobile Vans in Towneley Park, Burnley (Mar 2027–Mar 2032)Food & Beverage

23 Nov 2026

Supply and Delivery of Ice Cream Products and Equipment – BCP Council Seafront, Parks and MuseumsFood & Beverage

25 Nov 2026

Extension of Ice Cream Concessions DPS at Warwickshire County Council Country Parks to 19/02/2028Food & Beverage

19 Feb 2028

Provision of Recreational and Leisure Activities in Selected Birmingham ParksPublic Services & Welfare

26 Feb 2027

Funeral and Coroners Transportation Services — Black Country (Sandwell, Dudley, Walsall, Wolverhampton)Public Services & Welfare

10 Nov 2026

Land Occupation Concessions for Hot Food, Ice Cream, Hot Drinks and Alcohol Catering on Council Land (Seasonal Pitches)Food & Beverage

22 Mar 2033

Operator for Retford Buttermarket Indoor Street Food Market at Retford Town HallFood & Beverage

27 Nov 2026

Supply of Cycle Parking, Repair Stands and E‑cycle Chargers at National Trust Visitor Properties in WalesTransport & Logistics

18 Nov 2026

Supportive Discharge Transport Service – Sandwell & West Birmingham NHS Trust (optional Dudley Group NHS Foundation Trust)Transport & Logistics

23 Nov 2026

Catering Services Contract for Devonshire Hill Nursery & Primary, Lea Valley and Tetherdown Primary Schools – HaringeyFood & Beverage

25 Nov 2026

Connect to Work (C2W) Supported Employment Delivery — Walsall, Wolverhampton & SandwellPublic Services & Welfare

01 Dec 2026

Supply and Delivery of Commercial Refrigeration and Freezers for Lancashire County CouncilFood & Beverage

13 Nov 2026

Other similar contracts12

Supply of Ice Cream and Ice Lollies to Sandwell Valley Tearooms and FarmshopsFood & BeverageHopwells

Award of Ice Cream and Slush Concessions 2020-2023 at Sandwell Valley Country Park and Dartmouth ParkFood & BeverageICE CREAM COMPANY (UK) LIMITED

$210,000

Award of Ice Cream and Slush Concessions at Sandwell Valley Country Park and Dartmouth ParkFood & BeverageICE CREAM COMPANY (UK) LIMITED

$132,000

Award of Ice Cream and Slush Concessions in Sandwell Parks (2019-2023)Food & BeverageDans ices,ICE CREAM COMPANY (UK) LIMITED,Steves superwhip,Super Whippy Ice Cream

Ice Cream and Slush Concessions for Parks and Greenspaces 2024-2026MiscellaneousDeens super whip,ICE CREAM COMPANY (UK) LIMITED

$12,000

Award of Ice Cream and Frozen Confectionery Concession at Brinton ParkFood & BeverageMidland Supercream (Brierley Hill) Ltd

$7,750

Award of Ice-Cream Concession Contracts in Dudley Borough Parks and Himley Hall & ParkFood & BeverageAntonio's ice cream,Freez Magic,Midland Super Cream (Brierley Hill) Ltd,Vinces Ice Creams

$150,000

Supply and Delivery of Ice-Cream Products to Bournemouth Borough CouncilFood & BeverageUnilever UK Ltd,New Forest Ice Cream Ltd

$1,500,000

Award of Ice Cream and Slush Concessions to Ice Cream Company (UK) LimitedFood & BeverageICE CREAM COMPANY (UK) LIMITED

Award of Ice Cream and Slush Concessions in Sandwell Parks and Greenspaces 2023-2026Food & BeverageICE CREAM COMPANY (UK) LIMITED,Steves superwhip

$32,000

Supply of Ambient Food and Drink to Sandwell Valley Country Park ShopsFood & BeverageCreme d'Or Limited,HOLLEYS FINE FOODS LTD,Traybakes Ltd

Supply of Chilled and Specialist Food and Drink to Sandwell Valley Tea RoomsFood & BeverageBlakemore Foodservice,manor abbey foods,Midland Chilled Foods Ltd

Unlock the full platform.

7 days free, then £36/GBP per month. Cancel anytime.

What you get

Find

Find food and beverage tenders in West Midlands in one place.

We monitor central, devolved and local government portals in near real time and update the feed as tenders are published, so you check one place instead of many.

Search by keyword, or describe your workType a keyword, or switch to AI search and say what your business does.

Narrow it downFilter by category, region and area, or view open tenders on a map.

Alerts

Open tenders like this contract, sent to you.

Tell us what you are looking for and we email you when a matching tender is published.

Set it up your wayUse keywords, a description of your work, a location or a distance from a postcode. Up to 10 alerts.

Instant or dailyGet an email when a match is published, or one summary a day.

Gmail

OutlookAny other inboxWorks with any email address

GovMarketto you

7:00 am

2 new food and beverage tenders

Ice Cream, Confectionery and Cold Drinks Concession – Mobile Vans in Towneley Park, Burnley (Mar 2027–Mar 2032)Food & Beverage · Closes 23 Nov 2026

Supply and Delivery of Ice Cream Products and Equipment – BCP Council Seafront, Parks and MuseumsFood & Beverage · Closes 25 Nov 2026

From your alert: Food & Beverage

Assess

Size up a tender in minutes.

Before you open a single document, get the requirements, a likely value and who you would be up against.

Requirements from the documentsWho can bid, mandatory criteria, how it is scored, insurance and key dates, each with its source.

Value and competitionAn estimated value from similar awarded contracts, and the suppliers most likely to bid.

Market

Follow Midland Super Cream (Brierley Hill) Ltd and get alerts when they win again.

Awarded contracts with the supplier and the value, so you can check prices, spot competitors and find work that is coming back to tender.

Supplier and buyer profilesWhat each one has won or awarded, who they work with, and how that is changing.

Contracts ending soonTerms that finish in the next 12 months, which often go back out to tender.

Pipeline

Track your bids from interested to won.

Save a tender in one click and move it through each stage as you work on it.

Work as a teamInvite colleagues so you work from the same list.

Take it with youExport tenders and matches to CSV.

GovBot

Ask a question in plain English.

Find tenders, look up a supplier, or check who won a contract. Just type what you need.

Get started

Get food and beverage tenders in West Midlands by email.

Find the tender, size it up and track the bid, in one place.

7 days free, then £36/GBP per month