Supply of Editorial Optimisation Tool with Real-Time Monitoring to BBC

About

The British Broadcasting Corporation (BBC) awarded a contract to Chartbeat Inc.

for an editorial optimisation tool with real-time monitoring functionality.

The tool enables the BBC to optimise audience metrics by making editorial adaptations to page layout and content of BBC websites and mobile applications on iOS and Android, and to monitor the effects of such adaptations.

The service supports unlimited page view volumes from responsive web pages (including hybrid/wrapped mobile applications) and BBC native apps, with indicative daily volumes of 113 million page views, 16 million unique visitors, 40 million engagement minutes, and 6,500 API calls.

The system is estimated to have around 1,000 users.

The contract value is AUD 2,750,000, with an initial term of 2 years and possible extensions up to 12 months on three occasions at the BBC's discretion.