Research on Prominence of Video Streaming Apps on Connected TV UIs
OFCOM · Awarded contract
AwardedResearch on Prominence of Video Streaming Apps on Connected TV UIs
Awarded 01 Dec 2023
Awarded01 Dec 2023
Value£35,000.00
SupplierLooper Insights
AgencyOFCOM
RegionLondon
CategoryResearch & Development
Ended 2y 9mo ago2mo term
Awarded 1 Dec 2023Expired 9 Feb 2024
About
OFCOM awarded a contract to Looper Insights for bespoke research into the prominence of video streaming apps on connected TV user interfaces.
The study explored the effects of different prominence levels on views and access to such services, and how these effects can be measured and assessed.
The contract value was AUD 35,000.
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Research on Prominence of Video Streaming Apps on Connected TV UIs
Won by Looper Insights · OFCOM
£35Kawarded
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