Research on Prevalence of Online Drip Pricing in the UK
Department for Business, Energy & Industrial Strategy · Awarded contract
AwardedResearch on Prevalence of Online Drip Pricing in the UK
Awarded 01 Mar 2023
Awarded01 Mar 2023
Value£39,800.00
SupplierALMA ECONOMICS LIMITED
RegionUnited Kingdom
CategoryConsultancy & Legal
Ended 3y 5mo ago3mo term
Awarded 1 Mar 2023Expired 25 May 2023
About
Department for Business, Energy & Industrial Strategy awarded a contract to ALMA ECONOMICS LIMITED for research to understand the prevalence of online and in-app drip pricing across selected sectors in the UK.
The work examined the types of dripped charges, their proportion of the final price, and how drip pricing strategies vary across sectors, including interactions with products, basket, price, and purchase frequency.
The contract value was AUD 39,800.
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Research on Prevalence of Online Drip Pricing in the UK
Won by ALMA ECONOMICS LIMITED · Department for Business, Energy & Industrial Strategy
£40Kawarded
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