Research on Online Advertising Sector Supply Chain and Money Flow
Department for Digital, Culture, Media and Sport · Awarded contract
AwardedResearch on Online Advertising Sector Supply Chain and Money Flow
Awarded 05 Nov 2018
Awarded05 Nov 2018
Value£63,750.00
SupplierPlum Consulting London LLP
RegionUnited Kingdom
CategoryConsultancy & Legal
Ended 7y 11mo ago1mo term
Awarded 5 Nov 2018Expired 18 Dec 2018
About
Department for Digital, Culture, Media and Sport awarded a contract to Plum Consulting London LLP for research providing an overview of the online advertising sector, including key players at each stage of the supply chain and their business models, and robust analysis of the movement of money, data, and content through the supply chain, such as how each pound spent by an advertiser breaks down in different scenarios, what service each actor provides in return for fees, and how audience/user data flows through various targeting methods.
The contract value was AUD 63,750.
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Research on Online Advertising Sector Supply Chain and Money Flow
Won by Plum Consulting London LLP · Department for Digital, Culture, Media and Sport
£64Kawarded
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