Research into Online Advertising Harms and Self-Regulatory Solutions for DCMS
Awarded 17 Feb 2020
About
The Department for Digital, Culture, Media & Sport awarded a contract to Plum Consulting London LLP for a study on online advertising harms.
The research involved quantifying and qualifying issues associated with online advertising and their drivers through a rapid evidence review, and exploring the extent to which market forces, consumers, and self- and co-regulation initiatives can address these issues.
The priority focus was identifying areas where solutions need further development due to market failures, lack of development incentives, constraints preventing solutions from working, or areas where initiatives have not yet been introduced.
The contract value was AUD 77,700.
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