Quantitative Market Research for Marketing Liverpool's International Tourism Propositions
Awarded 21 Feb 2018
About
Liverpool Vision Limited awarded a contract to One Minute to Midnight Limited for quantitative name and proposition testing across three key European markets to optimize and assess the relevance of new culturally-led tourism products developed under the Discover England Fund.
The research aimed to identify the best name and most fertile markets for each proposition, targeting Millennials/Young Active Explorers and Cultural Adventurers.
The contract value was £24,999.
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