Marketing Creative Brief for Liverpool International Music Festival 2016
Awarded 26 Oct 2015
About
DUE NORTH LTD awarded a contract to Crave Communications Limited for the development and execution of the 2016 marketing plan for the Liverpool International Music Festival, on behalf of Culture Liverpool.
The contract, valued at £86,500, entailed creating a coordinated marketing plan to profile, advertise, and promote the festival and its key events and sub-brands, including LIMF Summer Jam, LIMF Commissions and Partnerships, and LIMF Academy.
The plan focused on raising the festival's profile and establishing its position nationally and internationally, reflecting the existing strategic approach, vision, and programming of the festival's curator.
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