Public Relations Services for Burnley Place Marketing Campaign
Awarded 30 Apr 2018
About
Burnley Borough Council awarded a contract to Viva PR Limited for public relations and communications services to position Burnley as youthful, cultural, and intelligent, aiming to attract and retain people in their teens, twenties, and thirties.
The campaign, commencing May 2018 with potential extension based on performance, involved deploying innovative approaches to compete with existing university towns and local authorities' place-marketing strategies.
The contract value was AUD 29,680.
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