Provision of VED Campaign Creatives & Logistics for DVLA
Awarded 21 Nov 2019
About
Driver & Vehicle Licensing Agency awarded a contract to 23 Red for the provision of VED campaign creatives and logistics.
The campaign aimed to target vehicle tax evaders in 20 UK regions—Belfast, Birmingham, Bristol, Cardiff, Coventry, Doncaster, East London, Edinburgh, Glasgow, Leicester, Manchester, Newcastle, Northampton, North London, Nottingham, Peterborough, Romford, Sheffield, South London, and Swansea—using the strapline 'Tax it or Lose it'.
It employed an integrated channel mix including radio, print, out-of-home (petrol pump nozzles, 6-sheets, digital boards), digital display, and social media with localised messaging.
The contract value was AUD 194,560.
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