Provision of Email Service Provider for English Heritage Marketing

About

English Heritage-Marketing awarded a contract to dotdigital Group PLC for the provision of an email service provider to support membership retention, acquisition, and CRM purposes.

The service also supports other departments using broadcast marketing, CRM, and transactional emails for customers, including the online shop, holiday cottages, education, and travel trade.

The email marketing integrates with a wider campaign plan across direct mail, social media, content marketing, telemarketing, and offline communications to encourage membership use, increase member engagement, generate additional revenue such as donations, win back lapsed members, recruit new members, and increase site visits and event attendance.

The contract, valued at AUD 44,620, ensures sophisticated digital campaigns with triggered, segmented, and personalised mailings based on customer lifecycles, preferences, and behaviours.